Facebook Ads Performance Analytics

Client Request

The client wanted an overview of his marketing campaigns like total cost, cost/purchase, click through rate and other performance metrics.

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Our Solution

1. Created a user-friendly dashboard with a focus on Ads ROI Optimization and data analysis.
2. Provided a comprehensive tracking of Facebook ads spending, ads impression, click through rate and other metrics as requested by the client.
3. Our solution empowered the client to measure Facebook marketing effectiveness, make informed decisions, and gain actionable insights into their Ads’ metrics

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Tools

• Google Analytics 4 (GA 4)
• Google Looker Studio

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Skills

• Data Integration, Campaign Performance Tracking
• Digital Marketing Analytics
• Data Visualization
• KPI Tracking
• Dash boarding

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