Market Basket Analysis using R
November 14, 2024
Online
Muhammad Saad Khalid
Muhammad Saad Khalid is a seasoned data strategist and analytics expert in unlocking actionable insights that drive marketing success. With a focus on helping CMOs, founders, and marketing professionals, he guides businesses in navigating challenges such as conversion rate optimization (CRO), budget allocation, and customer retention. Saad has extensive experience integrating complex analytics, resolving platform discrepancies, and optimizing marketing spend with advanced techniques like Market Mix Modeling and Multi-Touch Attribution.
Through his expertise in R and data-driven marketing, Saad identifies growth opportunities and maximizes revenue potential with targeted data analysis and conversion funnel optimization. His strategic approach to planning and performance reporting, combined with in-depth analyses empowers businesses to capitalize on market trends, optimize content strategies, and align product development with customer needs.
Saad's dedication to supporting marketing agencies, CRM managers, and direct-to-consumer brands shines through in his ability to drive both sales efficiency and customer loyalty. Whether providing tailored executive dashboards or advanced retention strategies, his work fuels data-driven decision-making and impactful marketing strategies that boost long-term success.
Schedule
9.00 pm: Announcements & Speaker Introduction
9.05 pm: Presentation
9.50 pm: Q/A
About the Talk
This month, we are thrilled to welcome Muhammad Saad Khalid, an experienced data scientist and analytics professional, who will deliver a compelling talk on using R to unlock valuable insights for marketing through Market Basket Analysis. Market Basket Analysis is a powerful technique widely used in the retail and e-commerce industries to understand consumer behaviour, identify purchasing patterns, and ultimately drive strategic marketing decisions.
In his talk, Muhammad Saad Khalid will showcase how R can be harnessed to perform Market Basket Analysis using real-world data pulled directly from Google Analytics. Attendees will get a firsthand look at how to set up and leverage Google Analytics data through the API and how R can process and analyze this data effectively.
You’ll learn practical approaches to using R for analyzing purchasing patterns, gaining insights into common product combinations, and discovering data-driven opportunities to improve marketing strategies. This knowledge is invaluable for anyone working in or aspiring to work in data-driven marketing, as it equips you to make impactful, evidence-based decisions that can influence customer behaviour and drive revenue growth.
Whether you’re new to R or looking to deepen your expertise, this talk will provide actionable insights and hands-on techniques that you can apply in your projects or within a professional setting.
Join us for an engaging session that bridges data science with practical marketing solutions—don’t miss the chance to elevate your analytical skills and expand your professional toolkit!
Together, we can bring your next major project to life.
Book a slot today & let Stat Devs specialists guide you.
